Gemma roars in with Primeval line - Licensing.biz

Gemma roars in with Primeval line

ITV show joins ambitious company's licensed portfolio.
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Licensed greeting card and wrap firm, Gemma International is to launch a new line featuring ITV's hit series Primeval.

The collection will consist of age cards for six to nine year-olds, a no-age card, a sticker card, a moving picture card, a pop-up card, male relations and gift wrap.

It will launch in January to catch the start of the third season of Primeval, which is due to begin broadcasting from February.

"Dinosaurs are a great theme and have always had strong appeal to boys," said Kerena Bishop, Gemma's creative director. "The great special effects featured in the programme really bring them to life and this translates fantastically onto our designs."

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