Gibsons signs National Trust

Toy firm Gibsons has signed a deal to launch a range of National Trust jigsaw puzzles next year.
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The range will include 250-piece, and 1,000-piece puzzles and reflect the diversity of the work of the National Trust, including imagery of the vast collection of property, landscape, wildlife and coast line that the National Trust is responsible for. There are currently three million National Trust members in the UK.

Kate Armitage, director of marketing at Gibsons, commented: "We are absolutely delighted to be partners with the National Trust and see a real synergy between the two brands.

"The 250-piece puzzles will allow us to target the gift market as well as the traditional Gibsons puzzler, and we’re really looking forward to seeing some of the imagery translate to puzzles."

Marie Shingfield, licensing manager from the National Trust commented: "This is another unique way in which the National Trust can present its stunning properties, landscapes and gardens. We are very excited about the launch."


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