Giochi Preziosi adds ZhuZhu Pets to portfolio - Licensing.biz

Giochi Preziosi adds ZhuZhu Pets to portfolio

Growing firm takes on responsibility as European master toy.
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Giochi Preziosi is to become European master toy licensee for the ZhuZhu Pets property.

The multi-category licensing agreement with Lisle International Licensing, means GP will be responsible for the development of ZhuZhu pets merchandise across a number of categories including mini collectables, action games, plush, consumer electronics, BTS, food, publishing and footwear.

To read the full story on sister site ToyNews, click here.

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