GIRLS MONTH: Gemma rolls out Hannah Montana line

Greetings cards and gift wrap for Disney's huge teen property added to firm's portfolio.
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Gemma International continues to bolster its licensed portfolio, with Disney brand Hannah Montana the latest to get the greetings card and gift wrap treatment.

The products follow a new style guide created to support the release of Hannah Montana The Movie in UK cinemas on May 1st.

The range consists of age cards for children aged six to nine, no age designs, female relations, a sticker card and a two-sheet, two-tag gift wrap pack.

"Hannah Montana is a great franchise," said Tim Rudd-Clarke, Gemma's licensing director. "One in three children watched the show on Disney Channel in the UK in 2008. This is definitely an entertainment property not to be missed this year."


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