GIRLS MONTH: Juicy Lucy celebrates 12-year milestone

Brand grows from greetings and gift heritage to attract new retail exposure on the High Street.
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Celebrating its 12th birthday this year, Juicy Lucy Designs is looking to grow its presence on the High Street even further.

The licensing programme - handled by Ignition Licensing - is now in its third year, and one of the key growth areas is the apparel category.

Poetic Gem is the partner for daywear, underwear and nightwear and has secured listings in Asda George's G21 department for t-shirts and Knickerbox's new spring/summer catalogue for a range of cheeky nightwear.

The brand has also been introducing new product ranges in independent and High Street stores, including pocket accessories, keyrings, badges and chocolate bars. The chocolate, which depicts the same sentiments as the greetings cards, have proved popular in Topshop and River Island.

Also picking up on the love theme for Valentine's Day, Ravette Publishing launched its new love gift book - I Really Love You - into WH Smith, Waterstones and gift book outlets.

On the embroidery and crafting side, Cotton Crosses has recently rolled out a line of cross stitch kits designed to celebrate various events including getting married and moving house.

CTI Balloons has also joined the Juicy Lucy licensing programme, with a line of celebration balloons for the UK and US planned, while Greencore Cakes will launch a celebration cake through Asda from mid April.

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