GIRLS MONTH: Little Ewe is mobile hit - Licensing.biz

GIRLS MONTH: Little Ewe is mobile hit

Bulldog sentiment brand scores 100,000 mobile downloads in last 12 months.
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Mobile content firm Sharpcards has said that design-led property Little Ewe has become one of its best performing brands, having shifted over 100,000 mobile downloads in the last 12 months.

The property accounted for around five per cent of all Sharpcards' branded downloads in 2008. Plans are now in place to build on the success, with downloads already available in Spain and Sweden. Further expansion is also planned.

Little Ewe is also performing strongly on Moonpig.com, the online greeting card site, and has a starring role in the company's TV ad campaign - shown to be the UK's fourth most recognised TV commercial in an unprompted survey by Marketing Week.

"Little Ewe is going great guns at the moment and the Sharpcards sales are ample proof of that," said Bulldog's Rob Corney. "The brand has consistently proved its ability to outperform others in the sentiment sector and has enormous potential for generating revenue at retail.

"We've had huge interest in the Danilo and Posh Paws lines and advanced discussions are underway with some of the UK's leading retailers for major activity later on in the year."

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