This fashion and lifestyle brand, jointly owned by Coolabi and creator, Ged Backland, is centred around the characters Scarlett and Crimson, who create their own fashion, music and style with the tag-line Be Your Own Scene.
The Be Your Own Scene cosmetics range will be available mid-April priced from £3.50-£7.95 across 26 SKUs and available in 400 Superdrug stores nationwide. Beauty accessories are priced from £2.95- £7.95 across nine SKUs and will be available in 180 Superdrug stores nationwide.
The announcement follows the success of the Boots Christmas 2009 Scarlett & Crimson gift range, also created by Ruby and Millie. Boots plans to introduce a new Scarlett & Crimson range for the 2010 Christmas period.
The Scarlett & Crimson brand is also part of a 16-title deal with consumer publishing giant Simon and Schuster for the US, Canada and the UK, as well as its own website (www.scarlettandcrimson.com). An international licensing programme is now under way.
Miles Dunkley, Joint Managing Director of SLG Beauty, said: "We have very much enjoyed this collaboration with Ruby, Millie and Coolabi. The conclusion of our work together is a brilliant young beauty proposition that will break new ground. Superdrug is a great partner too and we are delighted to be launching in its vibrant beauty category.
Creator Millie Kendall added: "Our ethos with respect to creating the Scarlett & Crimson products has been to offer a product that has the style a teen would want but with the formulation and performance an adult would expect. Working with Coolabi, SLG Beauty and Superdrug has helped us realise this and develop beauty products that have that stand out from the crowd ? like Scarlett & Crimson themselves."
Michael Dee, Coolabi?s Director of Content, commented: "The combination of the creative brilliance of Ruby & Millie, in partnership with SLG Beauty, and the marketing excellence, reputation and reach of Superdrug makes this range a winning proposition from the very start. We are looking forward to another Scarlett & Crimson cosmetics hit."