GIRLS MONTH: Sector Guide Special 2011

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4Kids Entertainment
020 7297 5992

The blue koala with the red nose first launched in a series of books in 2003, which have since gone on to sell over two million copies worldwide. The property has made a successful leap onto the small screen through Japanese company, Nippon Animation, with 52 episodes and two Christmas specials available. The series has been picked up by a number of broadcasters including Cbeebies in the UK, France 5, ABC in Australia, plus stations in Italy, the Nordics, Africa, Israel and Slovenia.
There is already a solid licensing programme in France – including DVDs from Universal, plush from Jemini, wooden puzzles from Michéle Wilson, postcards from Editions du Désastre and socks and baby sleepers from Benjamin among other items. Sahinler will be rolling out an apparel collection featuring lines for babies and girls shortly.
An apparel range from Paul Dennicci is due to launch later this year in the UK.

4sight Licensing Solutions
020 7297 5992

The Dog and Friends
Artlist Collection’s photography franchise continues to grow, with the first three brands – The Dog, The Cat and The Pig – having a major impact on the licensing sector. All are represented across categories including plush, mobile phone games, accessories, greeting cards, video games, apparel, collectables, bedding, housewares and publishing.
Licensees include, Eaglemoss, The Continuity Company and KE Mathiasen.
The success of the first three brands has led to the introduction of The Duck, The Rabbit and The Hamster. 4sight has already signed a deal with Sega which will see a range of amusement plush featuring all the brands launch across Europe.
The firm has also worked with promotional partners such as McDonalds, Spar, Quick Restaurants, Nutrexpa and Unilever Jerónimo Martins, while a new QSR campaign will launch in some European countries later this year which will include a variety of The Dog and Friends plush and be supported by TV advertising.

The fashion property from South Korean licensor Project 109 is beginning to replicate the success it has enjoyed across South East Asia, China and Latin America in Europe.
In the UK, Peers Hardy will be launching a lockable diary, notebook, necklace set, necklace with lip gloss locket/charm, umbrella, bag charm, jewellery tree, mirror compact and vanity case, while other product categories are being developed.
The brand is also building its presence in Italy and Spain, where BLGS Hometextile is due to launch a Chicaloca beach towel and flip flops range next year. Saigon Games, meanwhile, is developing a new game which can be played via Facebook, while an iPhone game is also in development – both are due for launch in May.

0117 984 8956

The co-production from Voozclub, BRB International and Aardman features a collection of cute, can-shaped animals which live unnoticed among us, hiding themselves in plain sight as boring old cans, only coming to life when there are no humans around.
The show has six main characters and is made up of a combination of live action and CGI animation. Key target is six to 11 year-old girls, with the 52 seven-minute episodes due to launch in December 2011.
Tomy is on board as European master toy partner and will distribute a range of toy and gift lines including plush, figures, electronics and arts and crafts in the UK, France, Benelux, Germany, Austria and Switzerland, plus capsule toys (Gacha) for all of Europe.
Aardman, Voozclub and BRB are in talks with licensees across all categories, with plans to launch merchandise in early 2012, with iPhone apps already available to download for free from iTunes. Canimals already has over 26 licensees in Korea.

Aurora World/Brandzoo
07879 496628/07825 710642

YooHoo & Friends
The firm launched the collectible plush animals in 2007 and since then sales have steadily grown – so much so, that Brandzoo is on board to help bolster the licensing programme. Indeed, sales have reached the $200 million market, with UK sales in 2010 showing an increase of 40 per cent on 2009.
Led by Aurora’s core plush, the brand – which combines topical environmental issues and collectable play – is supported with stationery and bags from Blueprint Collections and lunch bags and drinkware from Vogue International. Both firms launched product at this year’s Spring Fair.
“From the positive reaction Aurora and our licensees received at Spring Fair, we anticipate significant opportunities for additional YooHoo merchandise in the younger girls’ sector in the coming months,” says Nigel Layton-Hill, sales director at Aurora World UK.

Bang on the Door
+353 (0) 74 938 6740

Bang on the Door
A raft of activity has been taking place for the popular brand from a variety of licensees.
For starters, BlueBird Brands is launching its collection of FABric Animals gifts and accessories early this year; Cotton Crosses will develop a full range of cross-stitched characters; DNC is developing a Kitten lunchbag and bottle for Next, Boots, Wilkinsons and Debenhams; toy licensee HGL has produced two and three-wheeled scooters; and Mothercare will be launching its ninth DTR range featuring the recently created Fab Friends for autumn/winter 2011.
Overseas, and Clairefontaine will launch a large back to school range featuring Groovy Chick and Friends; Greek apparel licensee Venetsianos has produced a line of nightwear’ Globaal Shoes has sneakers already available and is developing FABric animals lines for this year; Maxlog has four different ranges of bags, backpacks, holdalls and pencil cases in Brazil; while Manpa Ca Sa of Costa Rica and Papelesa of Ecuador have both developed Groovy Chick stationery lines.
Kinnerton in Australia has a FABric Animals Kitten chocolate advent calendar for 2012, while BOTD has penned a direct deal with Fung Ling Wah to produce ceramics and melamine using a number of classic characters. Wal-Mart Canada has also placed orders for Groovy Chick mugs.

BBC Worldwide
020 8433 2554

Charlie and Lola
Beginning life as a book 11 years ago (I Will Not Ever Never Eat A Tomato), the Charlie and Lola TV show is the winner of six awards, including four Children’s BAFTAs, and has now sold to 35 countries worldwide. The books have since been translated into 18 languages, selling over five million copes to date.
In terms of licensing, the brand has 25 partners, with a new style guide in development for the apparel and accessories categories. The brand has performed well in select retailers – for example, it is the best selling clothing property for girls in the Sainsbury’s TU range and is now in the top three best girls licences for Marks and Spencer. In addition, a recently released Pinny set is one of M&S’ best selling character skus so far this year.
Outside of apparel, Portico has developed exclusive stationery ranges for Boots and WHS, where there are also plans to extend Charlie and Lola into the digital arena with an iPad/iPhone app launching later this year.
Charlie and Lola’s Best Bestest Play by Watershed Productions has also been responsible for further extending the brand’s reach across the globe. In 2010, the show visited Brazil and Australia, as well as a nationwide tour of the UK, which brought in over 110,000 attendees in total over the course of the year. Such was its success, Nicole Kidman was photographed taking her daughter to the show at the Sydney Opera House. The play continues in 2011 in the UK, finishing on April 23rd in Bury St Edmunds, Suffolk.

Blonde Pilot
01253 798123

Secret Wings
The firm believes that 2011 could be the breakout year for this bug-themed property aimed at three to eight year-old girls.
The ‘Pollen Princesses’ are already becoming an international hit – highlights to date include successful programmes in Russia/CIS, including publishing and confectionary; Brazil and the Middle East with back to school and stationery products; and in the Philippines, where the characters are regularly featured as toys in the Jolibee QSR chain, as well as having an established stationery programme.
In the UK, Secret Wings features in the widely circulated Pink Magazine and is also available through the Tesco website as party products and bedroom decorations, which can be customised.
Apparel licensee CSA has come on board and will distribute to retailers in the US, and Blonde Pilot is keen to build on the programme in North America. It will also be developing the South American, Russian and Asian apparel programmes, as well as building on the existing publishing series with a further range of books.
The firm is also currently working on CGI animation series, which will be developed through a fashion doll and DVD line to add further support to the brand worldwide.

Bruno Productions
+31 570 789 400

Angel Cat Sugar
The new brand from the creator of Hello Kitty is now sold in more than 15 countries, including Germany, Spain, Italy, Benelux, Poland and the UK.
Angel Cat Sugar launched in Japan in March 2003 and has grown to have over 200 products available in Asia, Europe and the US. During 2010 more than two million products were sold in Europe, while annual turnover worldwide already exceeds 30 million Euros.
Celebrities such as Fearne Cotton, Dannii Minogue, Claudia Schiffer, Geri Halliwell and Lisa Snowdon have helped boost the profile of the brand in the UK, with Bruno hoping to have the same kind of effect across Germany this year with a product placement drive.
The product range includes bags, toys, gifts, accessories, interactive games, stationery and collectibles. Licensees include Pyramid International, Samuel Eden & Sons, Fine Décor, PBF, Smith & Brooks and C&M Licensing.

Chapman Entertainment
0870 403 0556

Fifi and the Flowertots
Now in its sixth year, Fifi continues to pull in good audiences on Milkshake and Nick Jr – and the licensing deals keep coming, too.
Three gardening agreements have been secured for Fifi in 2011 including with the packaged flower bulb export company, M&G, which is producing bulbs and garden tools for the property. Flowers including poppies, daffodils, crocus, iris and tulips – each representing a favourite flower of Fifi and the other characters in the show – are being sold at Focus DIY stores for £2.49 or three for £5. Mr Fothergill’s Seeds has also created a mixture of ten flower and vegetable seeds (£1.25 each).
Fifi will also once again be the pre-school ambassador for Jeans for Genes Day on October 7th, while the character is also teaming with the British Science Association to mark National Science and Engineering Week (March 11th to 20th). Chapman has designed downloadable pre-school materials focusing on Fifi and linking to this year’s theme of communication.

020 7061 3874

Based on the best selling book series, the 3D CGI TV show launched globally in over 130 countries including on Nick Jr in the US, Five in the UK, ABC Australia and TF1 in France.
The first collection of Olivia consumer products from global master toy licensee Spin Master will roll out in the UK and other key international territories in 2012, following a successful debut at select retailers in Australia and the US last autumn.
In the US, the 2-in-1 Transforming Play-set received rave reviews from parents and picked up several awards. These included the iParenting 2010 Outstanding Product Award, Good Housekeeping’s Best Toys of 2010, Dr Toy’s Best Picks of 2010, Funfare Magazine Holiday Toy and The National Parenting Centre Top Toy award.

Classic Media
020 8762 6200

Life With Boys
Aiming to be the next big thing for tweens, the new live action comedy is from the co-creator of executive producer of Hannah Montana and That’s So Raven. The show follows 13 year-old Tess Foster as she navigates her way through the general upsets you expect with teen life, while living at home with her dad and three brothers.
Nelvana Enterprises will distribute Life With Boys in Canada, Latin America, Africa, Asia (excluding Japan) and France. Classic Media and Helion Pictures will cover distribution across all media in all other territories worldwide.
The show is currently in production until July in Toronto.

020 7258 7080

Scarlett & Crimson
Co-owned and licensed by Coolabi and its creator Ged Backland, Scarlett & Crimson is enjoying some good success in the UK, where key categories include cosmetics, apparel, perfume, bath and body, gifting, accessories and stationery.
The Ruby and Millie cosmetics line continues to be a hit in Boots and Superdrug stores, with Boots’ 2010 Christmas gifting ranges for the brand selling out for the second year running. In addition, Poetic Gem is developing a line of t-shirts, while discussions are also taking place with other clothing licensees.
Coolabi has recently signed a number of new partners in the UK, including Rudolf Stein as hair and fashion accessories licensee, plus Grace Cole for toiletries.
In the US, Lisa Marks Associates handles the brand and has signed up the likes of Jem Sportswear for apparel and Japonesque for cosmetics. Hip Designs and RMP work with Coolabi in Benelux and France, while Gorian’s representation of Scarlett & Crimson in Germany and German speaking territories has recently been renewed.
“Scarlett & Crimson’s momentum continues strongly in 2011,” says Anna Hewitt, head of licensing at Coolabi. “The recent signing of new licensees and agents will ensure that the brand not only keeps growing into new categories and retailers, but also starts to reach brand new audiences around the world.”

020 8563 6400

Sesame Street
The brand supports a large licensing programme in the UK, with 32 licensees on board covering a wide range of categories. Sesame Street is particularly strong in apparel, with partners such as Somerbond (nightwear and underwear), Knitmania (adult fashion tops) and Famous Forever (women’s t-shirts and fashion tops). Marks and Spencer also stocks a collection of Sesame Street products in its UK stores as part of a DTR agreement.
Other licensees on board include master toy partner Hasbro, Gund for gift/specialty distribution channels and William Lamb for footwear. UK home entertainment partner Abbey Home Media continues to enjoy success with its DVD titles.

The popular cartoon strip continues to have strong appeal for girls and women. This is reflected in the licensing programme which boasts key partners including BC International (ladies and girls underwear and nightwear), Silverknit (ladies and infant nightwear, swimwear and underwear) and Blues Clothing (ladies nightwear and t-shirts).
Again, Marks and Spencer stocks a wide range of apparel across its UK stores, while other major licensees include Ravette and Canongate for publishing, Warner Home Video for home entertainment and Hallmark for greetings.

Britain's Next Top Model
Hosted by supermodel Elle Macpherson, BNTM is set to start its seventh series later this year. The TV show is complemented by the annual Live event, which lets fans meet the contestants, watch a 45-minute catwalk show and get exclusive advice from various fashion and beauty experts.
The growing licensing programme includes promotional partners Revlon for cosmetics and Casio for watches. CPLG is also in talks with a number of other interested parties.

Disney Consumer Products
020 8222 1000

Disney Princess
The multi-billion dollar global evergreen franchise is now made up of nine Princesses – Ariel (The Little Mermaid), Aurora (Sleeping Beauty), Belle (Beauty and the Beast), Cinderella, Jasmine (Aladdin), Mulan, Pocahontas, Snow White and Tiana (The Princess and the Frog).
Disney merged all the Princesses under one umbrella in 2000, turning it into more of a lifestyle brand, and today it accounts for $4 billion in global retail sales. The product range incorporates dolls, role play, arts and crafts, personal electronics, apparel, footwear, accessories, home décor, party, food and publishing.
Meanwhile, Rapunzel debuted back in January in Tangled. In Western Europe, Disney’s 50th animated film achieved the highest opening weekend ever for Walt Disney Animation Studios in all key territories including the UK, Spain, Italy, Germany and France. As well as being a standalone opportunity – with dolls, role play, dress up, books, stationery, fashion accessories, video games and home items available – Tangled also offers incremental opportunities on the main Disney Princess business.

+34 93 206 3154

Charuca is a Spanish illustrator who designs ‘kawaii’ characters, all with some kind of naughty note.
Edebé is the master licensing agent for the brand worldwide, while there are also a number of sub agents in territories including Italy, Colombia, US, France, Brazil and Israel.
Recent deals include ENRI (stationery and back to school; Ingo Devices for laptop and mobile phone accessories; Famosa (plush and gift); Fix Design (apparel and accessories); D’Vinni (stationery in Colombia); Globaal Shoes (footwear in Brazil); Sao Domingos (stationery in Brazil) and Comansi (PVC figurines, charms for mobile phones and soft balls) to name just a few.

Entertainment One
020 7907 3797

Ben & Holly’s Little Kingdom
It’s been a busy 12 months since eOne first launched the licensing programme for the pre-school show in March 2010. There are now 30 UK licensing partners on board in a wide range of categories including stationery, bedding, apparel, DVD, home furnishing, greetings, toys, electronic, giftware, publishing and confectionery among others.
Astley Bakey Davies will begin working on a second series in the summer, which is due to broadcast in 2012. The show continues to pull in top ratings on Five’s Milkshake and Nick Jr, while internationally it has been sold to over 150 territories worldwide.
Master toy partner, Golden Bear will be adding to its range in the autumn with products including the Pirate Ship, Magic Phone, Magic Mirror Wand and Magic Draw, while publishing partner Ladybird Books is currently running an on-table retail promotional offer in Early Learning Centre and Mothercare stores nationwide. In total, Ladybird book sales for the property have reached close to 130,000 copies in the past year.
The next DVD – Gaston’s Visit – is due for release on April 4th.

Created and written by Andrew Brenner, animated by King Rollo Films, co-produced by eOne and narrated by Caroline Quentin, pre-school series Humf stars a cute purple creature and has been broadcast regularly on Nick Jr since March 2009.
The first DVD was released in August 2010 and sold almost 15,000 units in the first month. P2 Games launched the first Humf iPhone app in December and it remains at number three in the paid Kids Games Chart in the App Store.
eOne is now gearing up for a big licensing push on Humf this autumn – Aurora World will be launching its line of plush toys, while Igloo Books will debut Humf storyboard books. The firm is also building an online community for fans – - which includes news, games, activities, clips and character info.

Peppa Pig
Having generated £200 million in UK retail sales in 2010 – as well as taking the number one spot for UK pre-school property based on NPD data for the total toy market, Peppa Pig is on a high at the moment.
Seven years since launch, and the brand now has 63 licensees with eOne keen to extend into FMCG, promotions and digital music. Latest highlights from the programme include master toy partner Character Options launching a new set of Funtime play-sets, while apparel partners Misirli and Cooneen are reporting Peppa Pig as their best performing character licence across retail.
Recent partners on board include Victoria Foods (cake mixes), Gemma (gifting), Canal Toys (large scale art and crafts), Walltastic (wall murals) and Ingo Devices (DVD players, CD players and digital cameras).
On top of this, the opening of Peppa Pig World at Paultons Family Theme Park is coming up on April 9th, while consumer marketing – including a covermount on the April issue of Mother and Baby and a cross promotion with – continues to support the brand.
Internationally, Peppa Pig has received its first regular broadcasts on Nick Jr in the US, with plans underway to launch a licensing programme in the territory, while regions such as Central and Eastern Europe, Spain, Portugal, Italy, Australia and South Africa are handled by agents.

Fox Consumer Products
020 7753 7126

In the UK, Glee has delivered E4 its best ratings since 2003 and an impressive 45 per cent increase in audience share over its prior season premiere. The show is number one in its time period among satellite programming with total viewers and adults aged 16 to 34, notching up celebrity cameos from stars including Britney Spears and Gwyneth Paltrow.
June and July will see Glee Live In Concert arrive in the UK for 13 dates in London, Manchester and Dublin; while volume one of season two will launch on DVD in April; and in May Konami releases Karaoke Revolution Glee: Volume 2 for Nintendo Wii.
FCP has already signed partners across all major categories including apparel and accessories, health and beauty, publishing, gift and bedding, all of which have launched at retail. Five new product categories will arrive in spring/summer: a Glee inspired jewellery range from Groovy UK, greeting cards and gift wrap from UK Greetings, wall coverings and décor from Fine Décor, lunch on the go solutions from DNC and a confectionery line including Easter eggs from Bon Bon Buddies.
New apparel ranges will be introduced throughout the year from Smith & Brooks, BC International and Roy Lowe, along with accessories from BB Designs. These partners join a bedding range from Character World, a new beauty line from FB Beauty and calendars and posters from Danilo and GB respectively.

FremantleMedia Enterprises
020 7691 5663

Rebecca Bonbon
FME has added China to its remit for the design property from Crown Creative, which furthers the firm’s global exclusive rights ownership of the brand. FME has appointed Promotional Partners Worldwide to act as its official master licensee for Rebecca Bonbon in the region for a three-year term.
PPW and FME will now work together to develop a consumer products drive in the territory, with categories being targeted including apparel, accessories, jewellery, mobile and computer accessories, stationery, gifts and confectionary.
Across EMEA, Rebecca Bonbon has 25 licensees. French gifts and accessories company Alpa produces more than 60,000 branded products; the Leomil Group has branded footwear and various apparel; while French retailer MOA signed a deal to stock Rebecca Bonbon jewellery and accessories across its EMEA network of stores.
Meanwhile, in the US FME has an exclusive retail deal with Sears, with Kids Headquarters serving as master licensee, rolling out over 320 products in more than 2,000 stores across the US and Canada. The brand also has over 50 licensees in Japan.
In the UK, apparel licensee Fashion UK produces girls’ and women’s clothing, while Grace Cole has a range of branded toiletries and cosmetic gift sets. In addition to this, Impex, Groovy UK, Roy Lowe & Sons, Aykroyds TDP and Blueprint are also partners.

Ignition Licensing
01932 826280

Ignition has recently taken on the UK representation of quirky fashion illustrator Izak Zenou. His international client base includes stylish window dressings for La Samaritaine in Paris and, for the last ten years, Henri Bendel in New York. Zenou’s work has also been published in key fashion titles Vogue and Elle, plus Marie Claire, Instyle and The New York Times. A licensing programme is already kicking off in the US with stationery, accessories and apparel. In addition, Ignition will be targeting publishing, gifting and greetings.

Precious Moments
The original 1970s American greetings card brand is being reintroduced to the UK market, with core product categories including publishing, toys and games, greetings, stationery, gifting and apparel.
The sentiment brand expanded out of North America in 2000 into South and Central America and South East Asia via sub agents. It now has over 100 licensees worldwide and is worth $350 million in annual retail sales. Over 25 million Precious Moments books and 100 million Hallmark greetings cards sell in North America, while there is also a line of 3D figurines and ornaments celebrating life’s experiences.

Jane Evans Licensing Consultancy
01225 819030

Gem Fairies
Following on from the success of Gemma International’s greeting card line, JELC has been appointed to help build the licensing programme.
The firm is initially targeting the toy and publishing categories, with experienced doll designer Rachel Godfroy on board to lead the development work. The main ethos of the brand is to allow ‘little girls to be little girls’ and combines the aspirational aspects of princesses with the magic of fairies. Target age is three to seven.

Bad Cat
The tween/teen girls property was created by US apparel company, Mighty Fine and has been successful in the clothing and stationery categories the past seven years.
Due to the success in the older girls’ and ladies’ nightwear across Benelux and Germany, mail order firm Otto Versand has signed a DTR for nightwear, t-shirts, socks, underwear and bedding and is now working on Bad Cat designs for its fifth catalogue.
Clothing has also worked well in France where Bad Cat garments are sold throughout all major retail chains. A new bag range including trolley bags and back packs has recently developed by Kid’Abord for the territory. In addition, stationery companies in South Africa, France, Poland and Brazil are also reporting solid sales.
JELC is now looking to replicate the success in the UK, with MD Jane Evans commenting: “Bad Cat is an enduring brand with a proven sales history.”

Lisle International Licensing
01937 586237

ZhuZhu Pets
Cepia’s brand has grown from the four original interactive hamsters into a whole world of pets and play-sets, plus a burgeoning licensing programme.
There are over 35 international licensees on board in key categories such as apparel, games and puzzles, arts and crafts, home textiles and plush. A 72-minute 3D CGI animated movie – The Quest for Zhu – is due to be released on DVD, while The Zhu-niverse website is also proving popular. Further licensee announcements are also in the pipeline.
Master licensing agent, Lisle has appointed sub agents in key territories including Character Licensing & Merchandising (CLM) in South Africa, Stella Projects in Australia and New Zealand and Kidz Entertainment/EEMC for Nordics and Eastern Europe.

Nickelodeon Consumer Products
020 7462 1000

Dora the Explorer
Now in its 11th year, the Dora brand has generated over $10 billion in global retail sales since launch. In the UK, seven million viewers tuned into Dora in 2010 and it was the number one pre-school show among its target audience.
There are 65 licensees currently in the UK, with products continually being refreshed. New ranges throughout 2011 include toys from Fisher-Price, publishing from Simon & Schuster and DVDs and Paramount.
There will be continued investment in new on-air content with 11 new episodes planned for 2011, new content for the Dora micro-site and a series of large scale PR and marketing brand awareness campaigns, planned in conjunction with educational specialists and nurseries.

Some 10.2 million UK viewers tuned into iCarly in 2010. With 11 new episodes for 2011, including a special episode featuring Jack Black, the support for the property will continue throughout the year. New product lines will include electronic toy ranges, apparel, two DVDs and four new publishing titles.
Lunchware and stationery are also performing strongly, with product lines from Copywrite Designs and DNC UK in key grocer accounts.

Since launch in September 2010, 5.5 million UK viewers have tuned into Victorious, which has an average audience of 260,000 viewers. 11 new episodes and two specials are also planned for 2011.
The consumer products programme will launch across all major categories in spring/summer 2012, with a full category roll out in autumn/winter later that year.
The master toy has been confirmed with additional partners signed in DVD, music, clothing and accessories, stationery, lunchware, greetings cards, publishing, calendars, home furnishings, health and beauty and creative play.

Over the Moon
01673 818081

Fresh from its win in the Best Cute category at The Henries Awards 2010, Pip cards are available in over 500 outlets across the UK High Street, including Fenwicks and all branches of John Lewis, where the range has expanded to include Valentine’s and Mother’s Day cards for the first time.
As well as in the UK, strong sales are being reported in the US and Russia, while a new sub-agent – Marketing International – has just been signed to represent the brand in Japan.
Main licensing agent, KJG, has to date signed up The Original Metal Sign Company for fridge magnets and Shreds for a variety of products aimed at two to four year olds, including aprons, mini tote bags, giftpack melamine sets and lunchbags. Bluebird Brands also has mugs, coasters, purses, wallets, umbrellas and a line of pink bags.
Pip has also featured in Easy Peazy magazine, plus Redan’s Sparkle World. New card designs are currently in development for 2011, while KJG is talking to a number of potential partners in the publishing and underwear/nightwear areas.

Rainbow S.P.A
+39 (071) 7506 7563

Winx Club
The firm’s recent deal with Nickelodeon means that all future Winx activity will be supported by a long-term, guaranteed broadcast platform.
Beginning this summer, Nickelodeon will air four new one-hour specials in the US, UK, Latin America, Canada and Benelux. These will summarise the first three series and will be followed by series four in the autumn, and five in February 2012 (all co-produced with Nickelodeon).
US and UK toy deals are in the works, while the brand is already established in the apparel category. In the UK, Smith & Brooks is on board, while Mirtillo and Yaygan showcased clothing and bag lines at the CPM Collection Premier in Moscow in February. In terms of toys, Rainbow received a good reaction to its Bloom & Peg doll and the Bloom Princess doll at Nuremberg, both of which come from the 3D Winx Club movie.

The show’s TV debut had strong support from around Europe, with peak ratings of 45 per cent on France 3 (October 2010), 58 per cent on Spain’s Clan TV (October 2010) and 58 per cent on Portugal’s TVI (November 2010).
Master toy licensee Bandai is rolling out an extensive line of product throughout Europe, including collectable figurines, ragdolls, mini dolls and friends and play-sets. The line has already been showcased in France, backed up by other partners including Tennesses (BTS), Carel (apparel), Hachette (publishing) and Ferrero (chocolate eggs) among others.
In Spain, Giochi Preziosi has inked a deal for arts and crafts, outdoor and electronic toys, while Panini Espana, Editorial Planeta and Big Picture are also on board. In Portugal, Lusomundo will support the brand with DVD, VOD and Blu-ray.
PopPixie has been available in Italy since 2007 (when the characters first appeared in Winx Club and had a fashion doll line) and there are over 20 licensees in the territory.

Sanrio/Fluid World
07590 537579

Hello Kitty
With over 60 licensees on board, Hello Kitty now has products available across all major categories. This year sees the additional launch of Hello Kitty Kitchen by AFB, a range of baking sets for kids and kitchen accessories and ceramics for collectors; Hello Kitty on the Move, a line of luggage, bags and travel accessories by Conair; and the launch of a full cross category baby programme.
Hello Kitty will be collaborating with Liberty Art Fabrics on a limited range of product and an exclusive launch in Liberty of London store before rolling out to select retail partners. Giles Deacon will also be designing and launching a range of Hello Kitty jewellery for high-end retail.

Start Licensing
020 8337 7958

Jacqueline Wilson
Start has been working with the author and her illustrator, Nick Sharratt to create a licensing programme centred on Wilson’s highly successful books. A recent new signing has been Gb eye, which will be offering a range of prints based on book cover artwork – initially online – including all available titles.
The range will be promoted in DC Thomson’s Jacqueline Wilson Magazine, which has proved to be enormously popular since launch. The latest issue celebrates Red Nose Day and features Tracy Beaker on the front cover wearing a red nose.
Other licensees include That Company Called If, which has developed bookmarks using book imagery and have benefited from original text contributed by Wilson where she gives an insight into the characters and storylines featured on the bookmarks. Wizard Toys has a range of Shrinkles; Top That has developed a Friendship Bracelet Kit; Portico has calendars; and P2 Games has created a PC and Nintendo DS game based on Tracy Beaker.
The character of Tracy Beaker is celebrating her 20th anniversary this year, with a new TV series on the BBC which has been the number one show for children (source: Broadcast/BARB) on several occasions. Universal will be releasing the new series on DVD shortly, while Dot Dash Design has recently completed a style guide update for licensees.
“The Jacqueline Wilson brand is a hidden gem in licensing terms,” says Ian Downes, MD of Start Licensing. “Jacqueline has a tremendously loyal fan base, her characters are popular on TV and there is a high media profile. We are looking forward to using the new style guide with a wider group of licensees, but this is a brand that has a proven popularity, a track record of success and is multi platform.”

The Smiley Company
020 7378 8231

Smiley Society
The lifestyle concept is based on youth culture style tribes, which draw inspiration from contemporary pop and youth culture. The range covers characteristic attributes of each tribe through style, music and street culture. The target audience is primarily 16 to 19 year olds, with a secondary target of 20 to 30 year olds.
The colour palette for women has hues of steel, cornflower and grey marl highlighted with cerise, plum, aqua and yellow. Pieces include t-shirts, polo shirts, hoodied tops, track pants and varsity jackets.

Warner Bros Consumer Products
020 7984 6100

The only one of the Looney Tunes characters to have its own character-specific licensing drive, WBCP has identified three brand segments for Tweety.
Cute targets younger girls, Fun is aimed at tweens and Spirited tends towards the more edgy, fashion forward, nostalgic women. The brand also has a number of global apparel deals in place with Zara and H&M, plus regional agreements with Flik Flak, De Agostini, Nestle, Polaroid, Triumph, Boyner and Aquolina.

Zodiak Rights
020 7013 4347

Little Princess
Zodiak has numerous plans to grow the already popular franchise even further in the UK and overseas this year and beyond. A live tour is currently planned for 2011/12, while the toy programme is pencilled in to roll out from Q1 2012. Categories still available for licence include stationery, wheeled toys, outdoor play and bedding.
ITC Brazil, Zodiak’s agent in the territory for Little Princess, has recently sealed a deal with Cotiplas, which will be developing a range of products from plush, play tents and tricycles for launch this year. Negotiations are also underway to bring on board new categories to complement the current range.
A new series of 35 11-minute episodes is available, along with a refreshed style guide featuring new illustrations, colour palette and readymade placement designs. Zodiak is also looking to expand the brand online this year.

Saddle Club
The Marathon Media equestrian based property continues to perform well in major territories. Based on the successful books by Bonnie Bryant – which have sold over five million copies in France alone – Saddle Club is the fastest growing horse brand, with a licensing programme consisting of DVD, audio, NDS, stationery, apparel, home textiles, toys and publishing.

The Qpiz
Created by Zodiak Active in collaboration with Rai Gulp, The Qpiz project includes a TV series, a website, social game, publishing and licensing activity.
The show has been airing on Rai 2 and RaiGulp since February and is in the top five most watched shows by tweens and teens. In the past week, for example, The Qpiz has been the second most watched programme on RaiGulp in all target sectors.
In terms of licensing, discussions are underway for school, girlswear, accessories and cosmetics, as well as a number of other fields.



PRE-SCHOOL MONTH: Sector Guide Special

From evergreens like Thomas the Tank Engine and Postman Pat, through to newcomers such as Timmy Time and In The Night Garden, the pre-school sector is one of the most licence-heavy areas of our market. Samantha Loveday takes a look at some of the big players...

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