Women's fashion chain Zara has partnered with The Smiley Company to create a line of organic t-shirts for its Smiley and Smiley World brands.
The collection will be made up of four different styles showing both the original Smiley logo and Smiley World icons. It will be part of Zara's Trafaluc range and will launch in all Zara stores worldwide (exclusive of Japan) in mid-April.
"I am very proud to work with Zara," said Nicolas Loufrani, CEO of The Smiley Company. "I consider Zara to be the benchmark in the High Street fashion industry and a very trendy environment to be part of.
"We have worked on a very edgy product range with their team and I am sure teens and young adults all over the world will love them. We are so happy that they followed our quest to help protect cotton farms by creating this fashionable organic cotton t-shirt range."