GIRLS MONTH: Withit apparel a hit in Italy

Fix Design celebrates success with autumn/winter and spring/summer lines.
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Withit's Italian apparel partner, Fix Design has been enjoying success with its first capsule collection in the country.

Thanks to the success in some 200 independent retailers, the spring/summer 2010 collection was increased, incorporating Withit design features onto fabrics using a variety of diamante and sequin details, with emphasis on branding and labelling.

Whereas the Withit clothing range in the UK and other European territories has been focused on ladies and girls t-shirts and nightwear through mid-tier and mass channels, the Italian collection retails at 30 Euros for t-shirts, 70 Euros for polos and 120 Euros for hooded sweatshirts.

The products feature characters including Cheeky Monkey, Miss Cheeky and Chocolate Moose.

The autumn/winter line has also been extended with leggings and lounge pants, as well as a range of tote bags in two sizes with gift badge packs.

An accessory gift line is also under development for this Christmas.

The autumn/winter apparel line will now be presented by Withit's local agents to high-end retailers across the European market.


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Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

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