Global Licensing and Fashion UK, specialist designers and manufacturers of licensed apparel, have named Hannah Miles as group creative director.
Global Licensing was founded in 1996 and has since been one of the biggest names in licensed adult apparel. Focused on catering for the children’s market, Fashion UK was founded in 2000 and is now renowned for its fashion forward kidswear ranges.
The brands merged together in 2017.
As part of the firm’s creative expansion, Miles joins as group creative director. Having worked across a number of licensed children’s products within her career, Miles brings a large portfolio of experience and skills from her previous roles as managing director at Smith & Brooks.
She now leads a knowledgeable creative team that she believes comprises of the best designers in the industry and will help build on the previous brand successes.
Miles will oversee Global Licensing’s new children’s daywear division and pilot the new lines from Fashion UK. She will not only liase with UK customers, but also those based in Europe in order to forge designs that will cater for each individual market.
Miles said: “I am really looking forward to focusing on designing innovative children’s apparel with selected licensed focussed retailers, where we can give focus and make their in-store selection the best.
“We have a great team across the group that works with some very highly skilled factories, so I am eager to see how we can all work together to create products that are at the forefront of the market.”