Bulldog Licensing has signed up four new partners to the Gogo's Crazy Bones programme.
VMC will be producing a range of apparel accessories such as hats, gloves and scarves; Toybrokers will have craft product; Lightbody is planning celebration cakes; and Titan is due to produce a monthly Gogo's magazine from September.
The new licensees join existing partners including Bacup, Sambro, Portico, Pyramid, Roy Lowe & Sons, Infocado and Poetic Gem among others.
"Gogo's is hotter than ever and the figures are selling in colossal numbers," said Bulldog MD, Rob Corney. "The level of interest from the licensing industry is still very high and 2010 looks set to be the brand's best year yet."