It has a successful toy line and licensing programme, and now the Gogo's Crazy Bones property can add Everest conquerer to its list of achievements.
A Gogo character was taken to the top of the world's highest mountain by Australian Paul Hameister. He chose number 23 Hiraku and left it on the summit as an offering to Chomolungma.
As a result of his climb, Hameiester raised $25,000 for the Sunrise Children's Association, an Australian-based charity that works to provide education and support for Nepalese children at risk of being abandoned.
"Reaching the summit of the world's tallest mountain is a magnificient achievement for both Paul and Gogo's Crazy Bones - with Hiraku still up there enjoying the view this undoubtedly makes Gogo's the highest toy brand on the planet," said Rob Corney, Bulldog MD.