Gogo's powers on with new licensees

Continental partners join ever growing licensing programme.
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Four new European licensees have been added to the licensing programme for Gogo's Crazy Bones.

The success of Gogo's in Spain, Benelux and Germany hs led to strong levels of interest from the European licensing community, according to Bulldog.

New licensees include Glow Europe for apparel, stationery and gift plush, alongside Van der Erve for apparel and accessories in Benelux. Publishing and posters are already en route to the region via deals with Pyramid, which will be distributing poster through Hole in the Wall, while both Penguin and Random House will be distributing through Glow Europe.

Belltex has also joined the ever growing team to produce bedding for the Benelux, Germany and Spain. Meanwhile, Medialive is developing publishing lines in Spain, as well as distributing the Penguin products in the territory.

Winning Moves is also set to release its Top Trumps line across Europe following the successful UK launch.


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