It may only have been released in the US two months ago, but the Gogo's Crazy Bones brand is flying off the shelves in key stores.
Distributed by iToys, the trend has emerged as a major seller in retailers including Wal-Mart, Target and Toys R Us.
Based on this success, the firm's CEO George Irwin has projected more than 40 million Gogo's will be delivered to retailers nationwide by year-end.
"It's always exciting to work on a brand that becomes an instant home-run," said Joy Tashjian, president of Joy Tashjian Marketing Group, which is the North American licensing agent for the brand. "Gogo's Crazy Bones has become one of those rare immediate success stories at retail and we look forward to supporting this extraordinary line for the long-term."
Earlier this week, Bulldog Licensing revealed a new line in the series, Power Gogo's.