Golden Goose snaps up vintage home electronics brand PYE

Firm will relaunch the brand into the licensing space.
Author:
Publish date:
Social count:
0
PYE record player.jpg

Vintage home electronics brand PYE has appointed Golden Goose as its exclusive agency as it looks to make in-roads into the licensing arena.

Founded in 1896, PYE manufactured the first wireless receivers in time to receive the BBC's first ever broadcasts in 1922 and later, in 1937, started selling five-inch television.

PYE also developed an extensive range of small and portable record players, selling large quantities during the vinyl boom of the 60s and 70s.

Image placeholder title

"The PYE brand is ripe for licensing," explained Jeroen Koster, PYE's licensing director. "With the current trend for vintage and nostalgia which we are calling 'Nowstalgia', there is a real opportunity to develop a range of audio products that benefit from the iconic PYE brand and styling."

Adam Bass, director at Golden Goose, added: "At one point in the 70s, every teenager listened to records on their PYE record player. We are looking for licensees to develop home audio equipment and accessories that are true to the PYE brand's famous design values and re-establish this classic British property."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.