Golden Goose to head up licensing push for St. Pancras International

The style guide "will draw both on the station’s heritage and its cutting edge approach to design.”
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Golden Goose has been appointed as the licensing agent for St. Pancras International.

The station will celebrate its 150th anniversary in 2018 and the first wave of licensed products will appear on the St. Pancras International online shop in A/W 2016, with an in station pop-up retail presence planned for A/W 2017.

Work has already begun on a style guide that "will draw both on the station’s heritage and its cutting edge approach to design.”

“St. Pancras International welcomes 48 million visitors a year and moreover, the average visitor spends 40 minutes in this iconic London destination," said Adam Bass, director at Golden Goose.

"We’re delighted to be developing licensed products and partnerships inspired by St. Pancras International. These products will represent the best of modern Britain and this iconic London landmark.”

Wendy Spinks, commercial director at HS1 Ltd (the company that owns and operates St Pancras International), added: “40 per cent of our visitors buy something from our retail partners.

“As the nation’s favourite railway station, we know there is demand from our visitors for St. Pancras International products. The 150th anniversary provides us with a showcase to launch retail products as part of a long-term and sustainable licensing programme.“

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