Two new media experts have joined The Backland Studio to strengthen the web presence of its baby brand Goochicoo.
Anna Farmery, one of the UK's top bloggers and new media experts, will consult on the web presence and search engine rankings for the brand's website, www.goochicoo.com.
In addition, Matt Kenyon arrives from advertising agency Attik and is regarded as something of a web design guru among his peers.
"This is a major coup for Goochicoo, our internal new media strategy 'Have you clicked yet?' couldn't have got a better start than the recruitment of two top class social media experts," said Ged and Kaely Backland, owners of the Goochicoo brand.
The ambitious target for the campaign is to ensure the Goochicoo community appears on the first page of search results when the word 'baby' is typed into a search engine. The company believes that this is attainable within one year.
Rob Corney, MD of Bulldog Licensing which represents the brand, added: "Building a strong online presence will further boost the ever growing Goochicoo community. The Backland Studio has put together a world class team, which will produce world class results."