Goochicoo celebrates Moonpig success - Licensing.biz

Goochicoo celebrates Moonpig success

Online greetings specialist shifts 23,000 cards featuring design led property over Christmas period.
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Bulldog's design-led property, Goochicoo, is continuing its run of success with Moonpig, with the online greetings specialist shifting 23,000 cards featuring the brand over the Christmas period.

The figure was part of a record number of sales for Goochicoo on Moonpig during Q4 2010.

The baby and toddler property is now set to get a further boost in the consumer products arena, with Bluebird Brands rolling out mugs, luggage and travel accessories and car accessories later on this year.

"We've been delighted to hear about these fantastic sales figures from Moonpig.com, which is further evidence of the huge consumer demand for Goochicoo products," said Bulldog MD, Rob Corney. "The brand is absolutely great fun and in a sector that is dominated by rather twee offerings, it has really caught the imagination by offering something funny, fresh and completely innovative."

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