Hit design property Goochicoo is spreading its European reach, with Bulldog Licensing signing up a Greek sub agent in the form of Partner Plus.
The MD of Partner Plus, Tina Stathopoulou, has a number of years experience in the licensing business from a stint at Disney in Greece. She has also worked in the FMCG sector for Fritolay/Pepsico, as well as in retail for Continent Hellas.
"Goochicoo has massive potential and presenting it to the Greek market is a fantastic opportunity - it is incredibly original and there is simply nothing else like it out there," said Stathopoulou.
"We will be looking to secure deals in areas such as room decoration, feeding, bedding and plush."
Rob Corney, MD of Bulldog, added: "Goochicoo is in good hands with Partner Plus and I feel sure that the brand will replicate its continuing success in Greece."