Bulldog Licensing has revealed three new representation deals across the world for Goochicoo, the design-led baby/toddler property from Backland Creative.
Wild Pumpkin will now look after the brand in the Australian/NZ market, Performance Brands takes on the Middle East and MJA will handle France and the Benelux countries.
Al Ovadia and Associates are already handling Goochicoo in the US.
The licensee list for the property so far includes Tommee Tippeee (cutlery), Izziwotnot (branded bedding), UK Greetings (cards), Poetic Gem (apparel) and Kiss HK (wooden toys).
"Goochicoo is just a fantastic brand - it's already going down a storm in the US and the rest of the world won't be far behind," said Bulldog's Rob Corney. "There's just no stopping this baby."