Major US licensing agency Al Ovadia & Associates has come on board to represent design-led baby/toddler property Goochicoo in the territory.
Goochicoo was developed by Brit creators Kaely and Ged Backland after the birth of their twins. They felt that there wasn't anything in the market which reflected the mischievous and funny nature of babies and toddlers - or 'nappitude' as the duo call it.
The range of characters carry various slogans such as 'Give Peas a Chance' and 'The Piddler'. A whole new range of slogans has been developed for the US market, including 'Future President', 'Born in the USA' and 'God's Gift'.
The brand already appears on a line of cutlery by Tommee Tippee and branded bedding by Izziwotnot. Greetings cards are being handled by UK Greetings. Negotiations are also taking place regarding licences for toys, gifts and apparel.
"We are delighted to be working with a top licensing agent such as Al Ovadia - this will really open the door for Goochicoo in the US," said Rob Corney, MD of Bulldog Licensing, which holds the worldwide rights to the brand.