Gormiti to air on NickToons from October

Eagerly awaited TV series readies for its debut in UK.
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The hotly tipped Gormiti TV series is due to hit NickToons from October, providing a boost for its growing portfolio of licensees.

Gormiti: The Lords of Nature Return has already launched in Italy, achieving solid viewing figures. As well as the UK, the show is also due to air in Spain, Greece, France, Germany and Turkey.

Produced by French production company Marathon, the first 26 half-hour episodes will roll out on NickToons from the autumn, with many licensees hoping to benefit from the publicity.

"Naturally we are delighted with this wonderful news," said Peter Brown, CEO of Flair, which handles the toy line. "Gormiti has been a growing success in the UK where the market is dominated by movie and TV supported action figures.

"Now we can build on our increasing market share with the huge benefit of a major TV series on NickToons. This, combined with our major fourth quarter investment in TV advertising and marketing activities, means we look forward to replicating the unprecedented European success of Gormiti, where it is the number one boys' brand."

Owned by Giochi Preziosi, Gormiti has claimed the top spots in the boys' action figures market in Spain, France and Italy (NPD). In the UK, sales are up by 48 per cent year-to-date.




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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