Gresswell steps up to handle MLB at IMG - Licensing.biz

Gresswell steps up to handle MLB at IMG

Sarah McNaughton leaving firm after 20 years; Gresswell takes over representation from December 1st.
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Simon Gresswell, VP Europe of IMG Licensing, is taking over the management of the group's long-term representation of Major League Baseball from December 1st.

Sarah McNaughton is leaving the company after over 20 years to pursue another sports-related opportunity.

"IMG is proud of its long-term association with MLB and is honoured to have played, and continue to play, its part in the growth of the brand into the hearts and minds of the youth market across the globe, through the right product categories and retail echelons," commented Gresswell.

"With inextricable links to the music, fashion and celebrity scenes, the MLB and team logos, like the iconic NY of the New York Yankees, the LA Dodgers and Chicago White Sox, have the true caché necessary to convey classic, authentic American lifestyle."

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