Growth for Andy Warhol brand

Beanstalk Group reveals new licensing deals for pop art pioneer.
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The Beanstalk Group has been busy boosting the licensing programme for the Andy Warhol Foundation, revealing a number of new deals to

First up, the firm has signed agreements with Pepe Jeans London (Europe) and Diane von Furstenberg (global) in soft goods. Pepe Jeans London launched its second spring/summer 09 collection at Bread & Butter back in July, following on from its first autumn/winter collection in January.

Meanwhile, DVF will be launching its resort and beachwear this autumn.

Moving on, and Troika is a new European licensee. Its limited edition range of Andy Warhol personal accessories can be seen here.

Rosenthal's Andy Warhol collection combines some of the rarest and lovliest examples of the artist's work with several of his best-known portraits such as Marilyn Monroe and Elvis Presley, as well as iconic New York imagery like the Empire State Building and Brooklyn Bridge.

The firm's fine porcelain and crystal is available through a number of Europe's leading department stores including Harrods, Selfridges, Liberty, Galleries Lafayatte and Karstadt.

Finally, Nuit Blanche will be producing Andy Warhol chocolates and biscuits for Europe, launching in time for the Christmas season.

Beanstalk's main focus for the upcoming months is to secure licensees in the children's apparel, vodka, eyewear and home furnishings sectors.


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