Guinness World Records links with Paladone

Company set to launch a range of party challenge sets based on the brand.
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The new party range is available in-store now and links in with the the Guinness World Records 2012 edition, which is currently at number two in the Overall UK Top 50 Book Chart.

The new range from Paladone has been created to extend the appeal and age range of the brand’s products.

New for the 2011 range are the Party Challenge, Balloon Challenge, Ping Pong Challenge, Origami Challenge and Trivia Challenge.

The products include a genuine record challenge which enables players to earn their place in the record books. All the items needed for each challenge are either included in the set or involve everyday household articles. Full instructions and record-breaking trivia are also included.

Guinness World Records has also extended its retailer base with Sainsbury’s, Boots, Primark, Homebase, Easons, Cargo and Lakeland all taking the range for 2011.

Frank Chambers, VP of publishing at Guinness World Records, said: “Following the success of last year’s dedicated kids range we are pleased to return with more products and more retailers, both of which will enable us to meet the global demand for Guinness World Records.”

Fiona Parkinson, marketing manager at Paladone, added: “This year, Guinness World Records products are all designed to get people playing along, whether it’s on Christmas day with the family or out at your annual work party.

"Simple and addictive, these party challenges deliver fun, entertainment and excitement and are a great yet inexpensive way to get your party started.”


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Guinness World Records

The book has notched up sales of over 115 million copies and is published in more than 100 countries, and now the brand is moving into licensing. We find out about its plans.

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