Guinness World Records is to be represented by License2Brand in Greece and Cyprus.
The firm will look to extend the brand's presence in both licensing and promotional programmes.
The Guinness World Records has a 57-year heritage and the annual book - the next one of which is published in September - sells three million copies each year in 21 languages and across 100 countries.
"We are pleased to welcome License2Brand to our growing bank of agency representatives in Europe," said Sam Prosser, brand licensing manager, Guinness World Records. "Our record attempt achievements and publishing services continue to grow in this territory and our representation by License2Brand is an opportunity to widen the brand offering of Guinness World Records."
Anthe Louizos, MD of License2Brand, added: "We are extremely happy to be representing Guinness World Records and look forward to extending the brand to novel categories."
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