H&A adds Me to You to portfolio - Licensing.biz

H&A adds Me to You to portfolio

Toiletries specialist adds popular Carte Blanche property to stable.
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Children's licensed toiletries specialist, H&A has bolstered its girls portfolio with the addition of Carte Blanche's Me to You brand.

The new range is due to launch for autumn/winter 2013 and will be the first foray into the toiletries category for the brand.

"We're thrilled to be working with Carte Blanche," said Angela Hall, MD at H&A. "Its Me to You brand is truly iconoc amongst young girls, a market which is ready for some innovation within children's toiletries.

"We're developing an exciting new range of products under the Me to You licence which will be launched into gifting and we're confident that they'll be a hit with this customer base.

"We have a wealth of experience in girls' product development, thanks to our previous work with other top licences such as Disney Princess and Minnie Mouse."

Vanessa Mynall Wood, licensing manager at Carte Blanche Greetings, added: "This year is Carte Blanche's 25th anniversary and Me to You also celebrates 18 years of capturing hearts all over the world, so our move to work with the market leaders in children's toiletries is perfect timing for us.

"We're pleased to have teamed up with H&A on this journey and initial conversations with retailers have been positive."

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