Half Moon Bay adds Snow White & the Seven Dwarfs to Disney collection - Licensing.biz

Half Moon Bay adds Snow White & the Seven Dwarfs to Disney collection

Giftware company rolls out new mug line featuring Grumpy, Dopey et al.
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Half Moon Bay has launched a selection of Seven Dwarfs mugs as the latest addition in its Disney Collection.

The mugs feature characters such as Grumpy, Dopey and Sleepy, with the launch planned in time for Autumn Fair. Further Disney additions are due for 2015, including products based on vintage Disney posters.

The giftware firm has already enjoyed success with its Disney branded products. Its vintage style Mickey and Minnie range has become a top seller, with further additions due for autumn/winter including kitchen and tableware.

In addition, the Half Moon Bay Muppets range features key characters Kermit, Miss Piggy and Animal, as well as a novelty Muppets Christmas range for the festive season.

"Disney is one of the most loved brands in the world, and as a licence it ticks all the boxes for us," said Peter Thompson, MD of Half Moon Bay.

"Half Moon Bay favourites such as retro bags and boxed wallets have been a huge hit, but we also have interesting new product formats such as book ends, side plates and salt and pepper shakers. Half Moon Bay loves retro classics, and as the first full length Disney film, Snow White was an obvious choice for us."

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