Larkshead Media has secured a global agreement for May The Thoughts Be With You by Charlotte Reed with the giftware specialist Half Moon Bay.
Billed as a 'brand defining' partnership for the property, the deal will see the a broad range of products unveiled at this year's Spring Fair and the New York International Toy Fair later this month.
May The Thoughts Be With You by Charlotte Reed is a relative newcomer to the licensing industry, having picked up steam at the 2016 Brand Licensing Europe event where it was crowned winner of the License This! competition.
SKUs featured will cover gifting, stationery, ceramics and bags, capturing the uplifting and thought-provoking values of the growing brand with ideas and wisdom that will inspire and engage its supporters.
The first wave of products will launch at retail in late Spring, ahead of Reed’s latest book release entitled My Path to Happy: Struggles with my mental health and all the wonderful things that happened after, which is scheduled to launch on May 2nd.
With her daily online thoughts, a weekly column in the Evening Standard newspaper and a first book published back in 2014, Reed’s work and brand profile has significantly increased in popularity over the last four years.
Product lines which will include entirely new brand content, created by Reed herself, will span two areas of Half Moon Bay’s business with Ice House Books and also Shruti.
Clare Piggott, director at Larkshead Media, commented: “Half Moon Bay is a perfect partnership for Charlotte and her brand. With their diverse product ranges and expertise at driving creative gifting solutions we have already developed some wonderful lines that will be unveiled next month.
"We are also thrilled that May The Thoughts Be With You will sit across both sides of the Half Moon Bay business, reinforcing our belief that it has broad appeal and is a perfect brand for the scripted gifting category.”
Etta Saunders Bingham, head of product development and licensing for Half Moon Bay and publisher for Ice House Books, added: “We’re so pleased to be working with a brand that has such warmth, humour and integrity. We hope our customers will find this exciting new range uplifting and fun.”
Michaela Davies, head of product for Shruti, concluded: "The product collection is fun and quirky, offering something new and refreshing in the marketplace.
"Mental Health awareness is increasingly becoming a subject of discussion and heightened awareness, so the timing of this collection could not be better.”