Hallmark teams with Hello Kitty and Liberty Art Fabrics

Partnership inked with Sanrio and Fluid World for cards, wrap, ribbons and bows among other items.
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Hallmark has added Liberty Art Fabrics x Hello Kitty to its growing portfolio of licensed brands.

The partnership with Fluid World, the official UK licensing agency for Sanrio, includes trend focused Hello Kitty greeting cards, wrap, tags, gift bags, boxes, ribbons and bows, embraced in Liberty Art Fabric signature style.

The exclusive range of original Hello Kitty Liberty Art Fabrics’ prints is inspired by the famous and extensive Liberty fabrics archive incorporating vintage Hello Kitty design with new prints released each year.

Emma Parrott, brand manager at Hallmark Cards, said: ’We are excited to see the iconic Liberty Art Fabrics x Hello Kitty range added to our portfolio. The range looks fantastic and offers something for Hello Kitty fans of all ages. By adding Liberty Art Fabrics into the equation, it makes this collection a fashion must have .

The range launches this March and will be available in select card specialists, department stores and online.

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