Hammer Films star during London Fashion Week

Coolabi property inspires top designer's new collection.
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Coolabi's Hammer Films brand made its catwalk debut at last week's London Fashion Week, with designer Johnnyblueeyes making it the subject of his latest collection.

The House of Blueeyes show took place at Beach Blanket Babylon in Shoreditch, London on the Tuesday of London Fashion Week.

It was called 'Don't Be Afraid of the Darkness Within' and displayed clothes and accessories inspired by that theme.

"This was an amazing show which perfectly captured the spirit that inspired Hammer Films from the start," said Janet Woodward, head of licensing at Coolabi, the global licensing agent for the brand.

"Hammer is a famous film name, of course, but the reason it has lived on for so long is that it's also all about style, fun, glamour and excitement. That's why, even today, more than 50 years after the first Hammer horror film, style leaders like House of Blueeyes are inspired by the brand."


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