Haven Licensing has been appointed by Artestar to manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Based in New York, Artestar's clients include Keith Haring, Jean-Michel Basquiat, Patricia Field, Jeremyville and Curtis Kulig among other popular designers and artists.
Internationally, the Artestar team has collaborated with a wide variety of labels and retailers including Reebok, Uniqlo, Comme des Garcons, IKEA and Adidas.
"We see great potential for our artists and brands in the region and we're really excited to be partnering with Haven to sprearhead the effort," said David Stark, president of Artestar. "Haring and Basquiat have been perrennially successful throughout Europe, Asia and the US, along with the cohesive portfolio of talent that we've built around that success.
"Expanding into Australia and New Zealand is a logical next step for us and our clients."
The first ranges will feature the work of Keith Haring, whose recognisable style is leading a resurgence of street art from the 1980s across apparel, accessories, homewares and stationery.
Yvonne King, director at Haven Licensing, commented: "We've been contemplating a foray into art and design licensing for some time now, and breadth of the Artestar portfolio makes them a one-stop-shop for licensees and retailers looking to capitalise on the tremendous surge of interest in the genre.
"We're seeing the trend come through in the High Street stores internationally, and the time is right for us to be introducing the brands into the ANZ marketplace."