Haven Licensing partners with Crusty Demons

Multi-year deal will see firm drive motocross brand in Australia and New Zealand.
Publish date:
Social count:

Haven Licensing has inked a multi-year deal with motocross brand Crusty Demons.

The firm will look to drive the licensing programme in Australia and New Zealand.

Launched in 1994, Crusty Demons are the daredevils of extreme sport motocross, notching up over $200 million in live event ticket sales and sales of more than 2.5 million DVDs worldwide to date.

Crusty Demons already has a multi-million dollar strategic partnership with Target Australia across apparel, accessories and bedding. New SKUs are planned for sporting goods, menswear and other categories.

"We're incredibly excited to be partnering with Crusty Demons to expand the brand into new categories and distribution channels," said Tom Punch, MD at Haven Licensing. "With a huge established fan base down under and an exciting promotional schedule ahead, we look forward to delivering a programme that will resound with the broad spectrum of thrill seeking fans."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.