HBO reveals plans for Girls brand - Licensing.biz

HBO reveals plans for Girls brand

Nail polish line and a soundtrack kick start licensing drive for TV hit.
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1_GIRLS-set artwork (final).jpg

HBO Global Licensing has begun the merchandise programme for its latest TV success, Girls.

Two lines will launch in early 2013, beginning with a nail polish collection. The four colours will aim to represent the personalities of Hannah, Marnie, Jessa and Shoshanna, and will be on sale at the HBO Shop as well as stores such as Bloomingdale's and Nordstrom.

HBO and Fueled by Ramen will also launch Girls - Volume 1: Music from HBO Original Series, timed to coincide with the season two premiere on January 13th.

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Home Box Office is the US television network responsible for such great programmes as Flight of the Conchords, The Wire, The Sopranos, Curb Your Enthusiasm and Six Feet Under.