Hello Kitty and Pac-Man team up for new game and merch

Hello Kitty will star in the Pac-Man mobile game, while a new line of Hello Kitty x PAC-MAN merchandise will launch.
Publish date:
Social count:
0 hello kitty pac-man.jpg

Sanrio is joining forces with Bandai Namco, which will see the launch of a Hello Kitty themed update to the Pac-Man app

Kicking off at Comic-Con San Diego, a limited edition of Hello Kitty x PAC-MAN merchandise will launch, including t-shirts, caps, socks, tote bags, pins and a collectable figure set.

“Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best-friends,” said Eric Hartness, VP of marketing at Bandai Namco Entertainment America Inc.

“We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the Pac-Man app as they chomp dots, weave through corners and avoid colourful ghosts.”

The Pac-Man mobile game will star Hello Kitty, as well as special in-game integrations and themes levels, ghosts and customised icons.

Jill Koch, SVP of brand management and marketing at Sanrio, added: “Hello Kitty and Pac-Man are global icons with a crossover fan base.

“Merging Hello Kitty into the pixelated world of Pac-Man is a gift both for fans that grew up with the brands and new fans alike.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.