Sanrio is joining forces with Swarovski for a special Hello Kitty collection.
From August, jewellery, accessories and figurines will be available in a selection of the company's 1,900 stores.
There will be seven necklaces and pendants, with Hello Kitty's face appearing on each creation either alone, or with other icons from the character's world such as bows, flowers, stars and apples.
In addition, there will also be three bracelets, two rings, a range of leather goods and three figurines.
Swarovski's classic 'Power' bag in clear crystal mesh has also been customised in line with the rest of the Hello Kitty collection.
For dedicated collectors, a limited edition piece produced entirely in Pointiage will also be available. Only 88 pieces will be available worldwide and each will feature almost 20,000 crystals applied by hand using Swarovski's signature technique.
"As a fan from day one, I saw an obvious connection between the magical, sparkle of crystal and the bright, playful world of Hello Kitty," said Swarovski's Nathalie Colin.