Hello Kitty joins Spring Fair frivolities as Sanrio launches new branded sweets

The firm has partnered with Mallow Tree to launch a range of Hello Kitty treats and chose Spring Fair to launch it to the trade.
Publish date:
Social count:
0 0hellok-1.png

Hello Kitty made a guest appearance at this week’s Spring Fair to join Sanrio and confectioners, Mallow Tree with the launch of a new range of branded sweets.

The pair chose to launch the new collection of treats at Birmingham’s NEC show with the aid of the famous character, who was on hand for photo opportunities with fans and retailers.

The new Mallow Tree treat range features Hello Kitty’s twin sister and best friend, Mimmy, and focuses oh sharing as kindness and friendship are themes that are set to play a big part in the promotion of the confectionary.

The Hello Kitty range from Mallow Tree will soon be available in retailers across Europe.

“We are extremely excited for the launch of the Mallow Tree x Hello Kitty range,” said charlotte Williams, marketing manager at Sanrio.

“As a brand, we focus so much on spreading kindness and friendship and we have worked very closely with Mallow Tree to create a range of products that Hello Kitty fans can share with their best friends.

“It was great that we were able to bring Hello Kitty along to Spring fair to celebrate the launch of such a fun collection.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.