Hello Kitty is teaming up with Mr Men and Little Miss for the first time - with a Hello Kitty Loves Little Miss apparel line launching exclusively at Marks & Spencer.
A five-piece girls summer fashion collection is due to launch nationally across 57 class A M&S stores and online at the end of July.
The designs follow best friends Hello Kitty and Little Miss Sunshine as they explore London.
The collection brings together key attributes from each brand: Hello Kitty brings trend-led prints, stylised city scenes and fashion forward shapes, while Little Miss Sunshine emulates colour, fun and self expression.
Items include a cable knit cardigan, knitted dress with matching tights, long sleeved print t-shirt, short sleeved print t-shirt and layered t-shirt dress with matching tights.
The launch will be supported across print - M&S Magazine to 950,000 customers and digital - ecom, blog and social media strategy. An exclusive Hello Kitty Loves Little Miss blogger event will also be held.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.