Sanrio is embarking on a campaign to support British manufacturers and is launching a series of collaborations between Hello Kitty and British brands which design and manufacture in the UK.
First up, the character is teaming with Zatchels, the UK manufacturer of traditional leather satchel bags.
The range hits retail this week, with an exclusive event having taken place in Central London to showcase the collection of satchels and bags, which have a unique digitally printed finish and feature a special Hello Kitty design.
"We are very proud to be supporting British manufacturing, launching a series of high profile and hugely exciting collaborations with Sanrio's star Hello Kitty," said Libby Grant, director at Fluid World. "The first with Zatchels sees a range of their iconic bags combine with vintage Hello Kitty design in a fun, iconic and poppy way and will no doubt soon be seen on the shoulders of Hello Kitty fans and fashionistas of all ages."
Dean Clarke, director at Zatchels, added: "Within record time, the Zatchels, Sanrio and Fluid World have have been able to create beautifully hand made products, manufactured and printed in the UK featuring the Hello Kitty character in all its glory."
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