Hoho Rights has been appointed as the licensing agent for Shen Marketing’s environmentally inspired girls’ property Pink Chillies.
Based on a family of elephants, Pink Chillies was launched with the aim of raising the profile of endangered species and ecological issues.
Following the success of a small range of products produced exclusively by the licensor, Hoho Rights is taking over the reins with a view of appointing licensees across plush and publishing among other categories and extending the brand’s presence into wider retailer distribution.
Fashion UK has already been appointed for girls’ apparel and accessories.
"We are thrilled that Shen Marketing has chosen us to represent Pink Chillies and it’s great to see how the brand has developed since I first saw it being pitched at License This,” said Hoho’s joint managing director Helen Howells
“With its exotic, cute and colourful characters and underlying educational messages we hope that this delightful property will spice up the girls’ licensed category.”
Suzanne Till, founding director of Pink Chillies added: “We're absolutely delighted to be working with Helen and the rest of the Hoho team. Helen has championed us from the beginning, we couldn’t wish for a better partner.”