Hoho Rights to represent Abadas

The commercial arm of Hoho Entertainment picks up the rights to Dinamo Productions? new pre-school show.
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Hoho Rights is to manage the international TV and licensing rights to Abadas, which is currently airing on CBeebies.

The mixed media 52 x 11’ pre-show combines 2D, CG/photo montage and vector based animation with live action scenes. It aims to teach language and each episode features a highly visual word game its centre.

Oliver Ellis and Helen Howells, joint MD’s at Hoho Entertainment, said: “We are delighted to be working with Dinamo on this lovely series. Early feedback shows that children love to sing and dance along with the characters.”

Siwan Jobbins, senior producer at Dinamo added: “Abadas is the first production that CBeebies, S4C and RTÉ have worked together on and Dinamo are delighted to have brought these partners together. As well as positive feedback from our broadcasters, we’ve been overwhelmed by the wonderful comments about the series that we’ve had from both parents and children. We are now looking forward to partnering with the very talented team at Hoho, who love the show as much as we do.”

Jackie Edwards, Programme Executive for CBeebies commented “Abadas has become a firm favourite on CBeebies. It has all the ingredients for success - lovely characters in a gorgeous setting with some truly wonderful songs that are hard to get out of your head. All this makes it a very fun way to learn new words.”

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