Jewellery and accessories firm Icon Live has been named as the first licensee for the new consumer products roll out of fashion accessory and make up brand, Models Own.
Icon Live will be developing a new range of jewellery and hair accessories for spring 2015.
Focusing on the key Models Own principles of colour and style, the collection will offer a broad selection of products from essential hair accessories to stylish jewellery and hair pieces.
"Models Own is a dynamic and exciting brand in the world of cosmetics," said Warren Traeger, Icon's wholesale and licensing director. "Icon Live is thrilled to be the first partner in this new development of the brand. With women aged 20-30 as the core target, Models Own is a perfect addition to our portfolio of fashion brands which also include The Kardashians, Lipsy and Oasis."
Rob Wijeratna, joint MD of Rocket Licensing - which was recently appointed as the licensing agent for Models Own - added: "Icon Live is one of the UK's leading fashion accessories companies. It is fantastic to have such industry experts as our first Models Own licensee and we look forward to working with the team."
Mark Rodol, Models Own CEO, concluded: "Working with Rocket we intend to release a range of high quality products harnessing the colourful and innovative qualities associated with our brand. Our fanatical following has an insatiable appetite for colour and fashion and this partnership is the first of many planned."