Ignition grows Bogies at home and abroad

Gift property picks up new UK licensees and international sub agents.
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Ignition Licensing is continuing to build awareness of The Bogies brand, both in the UK and internationally, revealing a number of new licensees and sub agents.

In the UK, Joystick Junkies has got off to a strong start with its t-shirts in Next. An initial Easter trial is being expanded this month with two new kids t-shirt designs, while bedding, board shorts, long sleeved tops and sweatshirts have also been added to the mix.

In addition, TDP Aykroyd has signed up for children's pyjamas and underwear, with lines launching in spring/summer 2010.

Further apparel licences are in negotiation for adult t-shirts and fashion wear, plus kid's outerwear.

E-Max will also be launching the first Bogies sticker album and stickers throughout the UK in September, to be followed by a trading card colleection in spring 2010. Other licensees in the UK include Copywrite Stationery and www.greetz.com.

Meanwhile, sub agency partner Carmen Ariza Licensing is managing growing interest and activity in the Iberian peninsular. FT Champs will be launching a range of product this summer, while E-Max will be offering translations of its sticker album and trading cards.

Jewel Branding and Licensing has recently been appointed as sub agency partner in North America, with the firm preparing product launches during 2010 and 2011.

Moving over to Italy, and Giochi Preziosi has signed up its collectible subsidiary Grani & Partners for pan-European vending machine capsule collectibles and amusement plush. Spring 2010 will see the company working alongside The Bogies throughout Europe.

Finally, Ignition is stepping up its search for sub agency representation in the Middle East.


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