IMG acquires mixed martial arts organisation UFC - Licensing.biz

IMG acquires mixed martial arts organisation UFC

The firm will focus on accelerating the sport’s popularity and presence around the world with the aid of Silver Lake Partners and KKR who join WME IMG as new strategic investors.
Author:
Publish date:
0 0ufc1.jpg

Entertainment and sports specialist WME IMG has acquired the professional mixed martial arts organisation, UFC.

Under the new deal, WME IMG will serve as UFC’s operating partner, adding the MMA brand to its portfolio of more than 800 sports and entertainment events.

The firm will focus on accelerating the sport’s popularity and presence around the world with the aid of Silver Lake Partners and KKR who join WME IMG as new strategic investors.

“We have been fortunate over the years to represent UFC and a number of its remarkable athletes,” said WME IMG Co-CEOs Ariel Emanuel and Patrick Whitesell.

“It’s been exciting to watch the organisation’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dan White and their dedicated team.

“We are now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale.”

Founded in 1993, UFC is championed as one of the fastest growing sports brands in the world, producing more than 40 live events annually.

“No other sport compares to UFC,” added Dana White, UFC’s president who will continue in the role.

“Our goal has always been to put on the biggest and the best fights for our fans and to make this the biggest sport in the world. I am looking forward to working with WME IMG to continue to take this sport to the next level.”

Lorenzo J Fertitta, chairman and CEO, UFC, concluded: “We’re confident that the new ownership team of WME IMG, with whom we’ve built a strong relationship over the last several years, is committed to accelerating UFC’s global growth.

“Most importantly, our new owners share the same vision and passion for this organisation and its athletes.”

Upon closing the deal, Lorenzo Fertitta will step down from day-to-day operations, while Frank Fertitta III and Lorenzo Fertitta will both retain a passive minority interest in the organisation.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.