IMG Licensing has been named as master licensee for the UEFA Euro 2016 tournament.
The deal also covers the UEFA European Under-21 Championship, the UEFA European Women's Championship and the UEFA Futsal EURO.
The global rights deal includes all of the above mentioned National Team events until 2017, with a primary focus on the UEFA Euro 2016 in France.
IMG Licensing will field a team - led out of its Paris office and working with IMG offices across Europe - to develop an extensive licensing programme, appealing to all segments of football and sports fans.
Simon Gresswell, VP IMG Licensing Europe, said: "We are honoured to be working with UEFA. Our aim will be to create a lasting relationship between the competition and its fans, maximising the role that Official Licensed Products can play in the overall commercial programme.
"UEFA Euro 2016 will be the biggest ever UEFA European Championships to date and we are confident that the licensing activity will match the event's huge and growing popularity."
Guy-Laurent Epstein, marketing director at UEFA Events SA, added: "The official licensing programme is an important part of the event promotion allowing fans of all ages, in France as well as around the world, to connect with the competition.
"We look forward to working with IMG and using their expertise to together create a great range of UEFA Euro 2016 official licensed products."