IMG named British Olympic Association licensing partner - Licensing.biz

IMG named British Olympic Association licensing partner

Fans of Team GB will be able to purchase official items from autumn.
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IMG Licensing has been appointed official licensing partner of The British Olympic Association (BOA).

IMG, a division of IMG Worldwide, the global sports, fashion and media company, will work with the BOA to create a licensing programme that offers a host of Team GB products and apparel.

From autumn 2013 fans of Team GB will be able to purchase official items from retailers.

"Demand for officially-licensed Team GB merchandise and apparel reached an all-time high in 2012, with over 10,000 individually licensed items bearing the Team GB and ParalympicGB marks available to consumers," read a statement.

A dedicated 'Our Greatest Team' store opened in the Westfield Stratford City shopping centre adjacent to the Olympic Park.

According to the Games organising committee, LOCOG, the Team GB kit was the best-selling collection in the licensing programme.

“Driven by the success of Team GB at London 2012, interest and support for the Team GB brand has never been greater," said Leah Walsh, Marketing Manager for the British Olympic Association. 

"Post-Games, research indicated that awareness of the Team GB brand throughout the UK was at a 99 per cent level, which illustrates the strength of the Team GB brand and its potential for the future.

“For millions of fans throughout the UK, licensed products provide an opportunity to connect with, and show their support for, Team GB.

"In IMG Licensing, we are delighted to be working with a licensing partner that is recognised globally for its innovation and unparalleled record of success."

Simon Gresswell, Vice President of Licensing, Europe for IMG, added: "We are honoured and privileged to work with the BOA and represent Team GB as a unique brand in British sport. 

“We look forward to working with agile licensees who share our and Team GB’s vision for a diverse range of products, from the celebratory and patriotic, to the seasonal, iconic and uniquely opportunistic items that each Olympic Games provides."

IMG Licensing also works with other sports brands and rights owners including Wimbledon, the PGA Tour, the X Games, ESPN and 24 Heures du Mans.

For licensing opportunities with Team GB, contact Simon Gresswell on 020 8233 6256 or email simon.gresswell@imgworld.com.

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