Sportswear label Fila is to provide a range of dual branded performance tennis and leisure footwear styles under a new five-year deal with The Championships, Wimbledon.
The deal, brokered by IMG, is part of Fila's global tennis strategy and also coincides with a renewed investment in British tennis.
Fila's Alfa Wimbledon shoe will be worn and merchandised at this year's tournament and will be available with a hard court and grass court sole unit.
"Tennis has been an essential part of the Fila heritage and this agreement with The All England Lawn Tennis Club is another key partnership that will build the future of the brand within the sport," offered Marc Travis, Fila UK marketing manager. "2008 marks 35 years of Fila's involvement in tennis with Wimbledon being the setting for a great number of the brand's historic memories."
Robert McCowen, marketing director of The All England Lawn Tennis & Crocquet Club, added: "The All England Club is delighted to be associated with Fila who have such deep historical roots here at Wimbledon and we are excited about the opportunities for marketing the dual branded Fila/Wimbledon range of shoes internationally."