IMG to launch licensing programme around B.B. King

“We are incredibly proud to represent this towering icon of American music and the sounds and spirit of the Mississippi Delta."
Publish date:
Social count:

The Riley B. King Trust, custodians of the estate of B.B. King, has signed with IMG for global licensing and marketing representation for the 'King of Blues'.

B.B. King is known for bringing the blues, jazz and swing sounds of the American south to mainstream audiences across the United States as well as Europe, and is in both the Blues Hall of Fame as well as the Rock and Roll Hall of Fame.

“We considered many agencies to assist us with celebrating and keeping alive B.B. King’s extraordinary legacy in unique and creative ways, and in the end it was obvious that only IMG had the resources, professionalism and track record we were looking for," said LaVerne Toney, King’s long time vice-president of his company and Trustee of his Estate.

Bruno Maglione, president of licensing at IMG, added: “We are incredibly proud to represent this towering icon of American music and the sounds and spirit of the Mississippi Delta.

"We hope to bring this inheritance to products and marketing collaborations that will celebrate his life as well as evoke his love of live music and the cultural heritage that inspired his sound.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.