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Immediate to develop Dinosaur Roar pre-school app - Licensing.biz

Immediate to develop Dinosaur Roar pre-school app

App will be part of picture book's 20th anniversary activities planned for next month.
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Immediate Media is creating an interactive pre-school app based on the best selling picture book, Dinosaur Roar, launching as part of the property's 20th anniversary activities next month.

Using enhanced images and animation based on Paul Stickland's original designs, the app version of Dinosaur Roar will incorporate interactive storytelling functions including read-to-me and record functions, creative colouring options and a fun naming device.

Children will be able to watch, hear and touch their favourite dinosaurs as they stomp, shuffle, run, chomp, blink, squeak and roar across the screen.

"Dinosaurs hold an endless fascination for small children and we're thrilled to be teaming up with Nurture Rights and their partners to bring the Dinosaur Roar characters to life," said Sara Oldham, editor, pre-school titles at Immediate.

Brand owner Nurture Rights has also teamed up with the Natural History Museum to develop and market the Dinosaur Roar brand, including the creation of an online world for pre-school dinosaur fans, as well as an international touring exhibition and range of merchandise.

Random House Children's Publishers is also on board as the new publisher for all Dinosaur Roar titles.

"We are delighted to be working with the talented team at Immediate Media on the app for Dinosaur Roar," said Peter Curtis, director at Nuture Rights. "Creating an app for this literary classic allows us to connect with children in a new exciting format."

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